How to Market to Women and Create Lifetime Customers

 

Do you have a product or store that caters to women? If so, it's important to create a convenient and pleasant shopping atmosphere. The woman of today has numerous demands on here including a job, child care, household management, and a myriad of other activities. She needs fast and convenient service. If you can accommodate the needs of today's modern woman, you'll be rewarded with significant sales. Here's how to attract more women to your store or product: 

 

1. Make your displays easy to access.

It's important that your merchandise be accessible to her. A woman may navigate through your store with a baby carriage or a child in tow Are you aisles sufficiently wide to accommodate this? It's important that your displays be kept at eye level. She doesn't want to have to crane her neck to see what you have to offer. Be sure to have wide aisles in your store so she comfortably push a baby carriage along while she looks.  

 

2. Make your store a lively and dynamic place to shop.  

There are a variety of intangible reasons women shop in certain retail stores. It's not just price and selection that attract her. She wants to shop in a fun and personal environment where she can feel comfortable. She also wants access to salespeople whom she feels she can trust to help her make smart buying decisions. You can bring her into your store by hiring friendly, outgoing sales people and creating a pleasant, upbeat environment that makes shopping more fun and less of a chore. This is her escape from the responsibilities of her busy schedule. Make it easy for her to shop and enjoy herself at the same time.  

 

3. Give her the extra conveniences she wants and needs.  

Women on the move don't always have time to drive around looking for parking to come into your store. Make sure there's adequate parking close to your store. If you're open at night, make sure your parking lot is well lit. Do you have clean, easy to access restrooms with a baby changing station? These are all factors that influence a woman's impression of your store. Shopping at your store should be fun and convenient.  

 

4. Make your displays easy to access.  

It's important that your merchandise be accessible to her. A woman may navigate through your store with a baby carriage or a child in tow Are you aisles sufficiently wide to accommodate this? Are your displays low enough to be at her eye level? She doesn't want to have to crane her neck to see what you have to offer. Keep the aisles wide and displays at eye level and she'll love you for it.  

 

5. Give her the extra conveniences she wants and needs.  

Women on the move don't always have time to drive around looking for parking to come into your store. Make sure there's adequate parking close to your store. If you're open at night, make sure your parking lot is well lit. Do you have clean, easy to access restrooms with a baby changing station? These are all factors that influence a woman's impression of your store. Shopping at your store should be fun and convenient.  

 

6. Indulge her with some extras.  

On a hot summer day, have a glass of cold tea available for your female customers. Slip some samples into her bag when she checks out. Have someone help carry her bags to her car if she purchases a lot. Little thing like this can mean the difference between a one time customer and a lifetime customer. Get her contact information when she makes a purchase and follow up with a handwritten thank you card. Little things mean a lot to her!  

 

7. Get to know a little about her.  

Women like to have relationships with the retail stores they purchase from. Encourage your sales people to remember the names of your female customers and greet them personally when they enter the store. A woman will keep returning to a retail store where she feels she's being given personalized service.  

 

8. Have special events and promotions designed for working women.  

Sponsor a monthly "shop until midnight" event to give working women a chance to visit your store and get their shopping done. They may not have the time to shop during the week. How about scheduling fashion shows, trunk shows, and special guest appearances? This can bring in a great deal of female traffic.  

 

Give some of these ideas for marketing to women a try and find out quickly you develop a following among your female customers.